Бессознательный брендинг. Использование в маркетинге новейших достижений нейробиологии - Дуглас Прает
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Там же.
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Рефрейминг – термин, который широко применяют в нейролингвистическом программировании для описания используемых им процедур переосмысления и перестройки механизмов восприятия, мышления, поведения с целью избавления от неудачных (возможно, даже патогенных) психических шаблонов. – Прим. ред.
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Там же.
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Там же.
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