Категории
Самые читаемые
ChitatKnigi.com » 🟠Бизнес » Маркетинг, PR, реклама » Бессознательный брендинг. Использование в маркетинге новейших достижений нейробиологии - Дуглас Прает

Бессознательный брендинг. Использование в маркетинге новейших достижений нейробиологии - Дуглас Прает

Читать онлайн Бессознательный брендинг. Использование в маркетинге новейших достижений нейробиологии - Дуглас Прает
1 ... 82 83 84 85 86 87 88 89 90 ... 93
Перейти на страницу:

Шрифт:

-
+

Интервал:

-
+

Закладка:

Сделать

62

InBev Annual Report 2006. Stella Artois. URL: www.ab-inbev.com/annualreport2006/stella_artois.cfm (22.05.2012).

63

Cialdini Robert.Influence. New York: HarperBusiness, 2006. Р. 20.

64

Bible Holy. Matthew 7:12.

65

Briggs Helen. Altruism «in-built» in humans. 2006. March 3. URL: http://news.bbc.co.uk/2/hi/science/nature/4766490.stm (24.05.2012).

66

Bawa Kapil, Shoemaker Robert. The Effects of Free Sample Promotions on Incremental Brand Sales. Marketing Science. Summer 2004. Р. 345–363.

67

URL: http://epublications.marquette.edu/cgi/viewcontent.cgi?article=1202&context=mulr.

68

Trivers Robert L. The Evolution of Reciprocal Altruism. The Quarterly Review of Biology 46. 1971. March. № 1. Р. 35–57.

69

Cialdini Robert. Influence. Р. 20.

70

Enloe James G. Hunter-Gather Food Sharing. URL: http://www.uiowa.edu/~zooarch/enloehuntergath.pdf (24.05.2012).

71

Cloud John. Competitive Altruism. 2009. June 3. URL: http://www.time.com/time/health/article/0,8599,1902361,00.html (24.05.2012).

72

Nudd Tim. Apple’s «Get a Mac» the Complete Campaign. 2011. April 13. URL: http://www.adweek.com/adfreak/apples-get-mac-complete-campaign-130552 (27.05.2012).

73

Apple is «World’s Most Valuable Brand» // Mac News. URL: http://www.macnews.com/2012/03/19/apple-worlds-most-valuable-brand (22.05.2012).

74

Leda Cosmides Leda, Tooby John. Center for Evolutionary Psychology. URL: http://www.psych.ucsb.edu/research/cep/cep.html (22.05.2012).

75

Praet Douglas Van. Interview with Robert Kurzban, Associate Professor of Psychology at University of Pennsylvania. Chapman University, Orange California. 2011. January 19.

76

Last Human Standing. PBS. 2011. August 31.

77

Pinker Steven. The Blank Slate: The Modern Denial of Human Nature. New York: Viking, 2002.

78

Biggest Fast Food Companies in Industry by Rank // QSR Magazine. 2011. URL: http://www.qsrmagazine.com/reports/top-50-sorted-rank (24.05.2012).

79

Buss David M. The Evolution Of Desire: Strategies Of Human Mating. New York: Basic Books, 1994. Р. 14.

80

Linden David J. The Accidental Mind // Cambridge: Harvard University Press, 2007. Р. 7.

81

MacNeill Allan. The Modern Scholar: Evolutionary Psychology: The Science of Human Nature. Maryland: Recorded Books, 2010.

82

Medina John. Brain Rules Seattle: Pear Press, 2008. Р. 7.

83

Geehr Edward. Do Calorie Counts on Restaurant Menus Work? 2011. February 2. URL: http://healthbistro.lifescript.com/2011/02/02/do-calorie-counts-on-restaurant-menus-work/ (24.05.2012).

84

Brizendine Louann. The Male Brain. New York: Broadway Books, 2010. Р. 34.

85

Wright Robert. The Moral Animal. New York: Vintage Books, 2005. Р. 58.

86

Study shows chimps exchange meat for sex. UPI, 2009. April 8. URL: http://www.upi.com/Science_News/2009/04/08/Study-shows-chimps-exchange-meat-for-sex/UPI-44101239238066/#ixzz1K7n9MNYF (27.05.2012).

87

Waytz Adam. The Psychology of Social Status, 2009. December 8. URL: http://www.scientificamerican.com/article.cfm?id=the-psychology-of-social (24.05.2012).

88

Deaner Robert O., Khera Amit V., Platt Michael L. Monkeys Pay Per View: Adaptive Valuation of Social Images by Rhesus Macaques. Current Biology, 2005. Volume 15. Issue 6. March 29. Р. 543–548.

89

Wolpert Stuart. Researchers find genetic link between physical pain and social rejection. UCLA Newsroom. 2009. August 17. URL: http://news room.ucla.edu/portal/ucla/a-genetic-link-between-pain-and-98593.aspx (24.05.2012).

90

Там же.

91

Eisenberger Naomi, Juvonen Jaana, Bradbury Thomas. The Science of Relationships: From Romance to Rejection. 2010. July 5. URL: http://www.virtualprofessors.com/the-science-of-relationships-from-romance-to-rejection (24.05.2012).

92

Lametti Daniel. Mirroring Behavior. 2009. June 9. URL: http://www.scientificamerican.com/article.cfm?id=mirroring-behavior (24.05.2012).

93

Там же.

94

Lindstrom. Buyology. New York: Crown Business, 2008.

95

Eisenstadt Leah. Empathy on the Brain. URL: http://www.bu.edu/sjmag/scimag2005/features/mirrorneurons.htm (22.05.2012).

96

Best of Digital Decade // The One Club. URL: http://www.oneclub.org/DigitalDecade/ (22.05.2012).

97

Best-Ever Social Media Campaigns // Forbes. 2010. August 17. URL: http://www.forbes.com/2010/08/17/facebook-old-spice-farmville-pepsi-forbes-viral-marketing-cmo-network-social-media_slide.html (24.05.2012).

98

Paranormal Activity an Abnormal Success // The Associated Press. 2009. October 14. URL: http://www.cbsnews.com/stories/2009/10/14/entertainment/main5383879.shtml (24.05.2012).

99

Tao Nelson. PunchDub Quantitative Study Results. Deutsch Data Strategy. // Reported, 2010. May 20. Surveys conducted 5/17–5/20, 2010.

100

Sands Research Announces Results of Neuromarketing Study Ranking Effectiveness Of 2010 Super Bowl Commercials // Sands Research. 2010. February 24. URL: http://www.sandsresearch.com/PressRelease_SB2010.aspx [0] (24.05.2012).

101

Miller Geoffrey. Spent. New York: Viking Press, 2009.

102

Number of active users at Facebook over the years // The Associated Press. 2012. May 17. URL: http://www.cbsnews.com/8301–505250_162–57436609/number-of-active-users-at-facebook-over-the-years/ (24.05.2012).

103

60 Minutes. Mark Zuckerberg and Facebook, Part I // CBS News, 2010. December 5.

104

Best of Digital Decade // The One Club. URL: http://www.oneclub.org/DigitalDecade/ (22.05.2012).

105

На русском языке книга выпущена издательством «Питер» в 2001 году. – Прим. ред.

106

Oatley Keith. Emotions: A Brief History. New Jersey: Wiley-Blackwell, 2004. Р. 53.

107

Crystalinks. Reptilian Brain. URL: http://www.crystalinks.com/reptilianbrain.html (22.05.2012).

108

Cralle Physical Therapy. Excerpt from Smart Moves. 2012. January 14. URL: http://www.raycralle.com/index.php?option=com_content&view=article&id=201: excerpt-from-smart-moves&catid=88: articles&Itemid=27 (24.05.2012).

109

Linden David J. The Accidental Mind. Cambridge: Harvard University Press, 2007. Р. 9.

110

Damasio Antonio. Self Comes to Mind. New York: Pantheon, 2010. Р. 74.

111

Maclean Paul D. The Triune Brain in Evolution. New York: Springer Publishing, 1990.

112

Lehrer Jonah. How We Decide. New York: Houghton Mifflin, 2009. Р. 18.

113

Dispenza Joe. Evolve Your Brain. Florida: HCI Books, 2007. Р. 136–137.

114

Goleman Daniel. Emotional Intelligence. New York: Bantam Books, 2006. Р. 20.

115

Allen Daniel. Big Think Interview with Joseph LeDoux, 2010. June 24. URL: http://bigthink.com/ideas/20451 (24.05.2012).

116

Layton Julia. How Fear Works. URL: http://health.howstuffworks.com/mental-health/human-nature/other-emotions/fear1.htm (22.05.2012).

1 ... 82 83 84 85 86 87 88 89 90 ... 93
Перейти на страницу:
Открыть боковую панель
Комментарии
Настя
Настя 08.12.2024 - 03:18
Прочла с удовольствием. Необычный сюжет с замечательной концовкой
Марина
Марина 08.12.2024 - 02:13
Не могу понять, где продолжение... Очень интересная история, хочется прочесть далее
Мприна
Мприна 08.12.2024 - 01:05
Эх, а где же продолжение?
Анна
Анна 07.12.2024 - 00:27
Какая прелестная история! Кратко, ярко, захватывающе.
Любава
Любава 25.11.2024 - 01:44
Редко встретишь большое количество эротических сцен в одной истории. Здесь достаточно 🔥 Прочла с огромным удовольствием 😈